The goal is to make premium beers like Leffe, Kwak, Victoria, and Tripel Karmeliet more popular in places where people enjoy drinks. The company AB InBev has a plan where each special beer gets attention for three months, one after the other.

Wasserman came up with the concept and name "The Beer Collective". We were responsible for creating a striking logo and ‘look and feel for it’. Furthermore, we set out to design an array of Point of Sale Materials, including beer coasters, signage, glassware, and a tasting tray.

We came up with logo concept that resonates with the identity of each brand, represented through individual coat of arms. By modifying the original brand logos and integrating them into a unified emblem,
The logo shows that all these special beers are now part of The Beer Collective. It's a way to show that even though they are different, they can work together in a fun and unique way.