The Beer Collective
AB Inbev activation
Year: | 2023 |
Client: | AB Inbev |
Commissioned by: | Wasserman Benelux |
Made at: | culd. |
Concept & strategy: | Wasserman Benelux |
Services provided: | Art direction, Logo design, Graphic design, POSM |
Brief:
The goal is to make premium beers like Leffe, Kwak, Victoria, and Tripel Karmeliet more popular in places where people enjoy drinks. The company AB InBev has a plan where each special beer gets attention for three months, one after the other.
Concept:
Wasserman came up with the concept and name "The Beer Collective". We were responsible for creating a striking logo and ‘look and feel for it’. Furthermore, we set out to design an array of Point of Sale Materials, including beer coasters, signage, glassware, and a tasting tray.
Logo concept:
We came up with logo concept that resonates with the identity of each brand, represented through individual coat of arms. By modifying the original brand logos and integrating them into a unified emblem,
The logo shows that all these special beers are now part of The Beer Collective. It's a way to show that even though they are different, they can work together in a fun and unique way.