Havana Club - Block Party
@ Les Ardentes 2023
| Year: | 2023 |
| Client: | Havana Club |
| Commissioned by: | Wasserman Benelux |
| Made at: | culd. |
| Concept & strategy: | Wasserman Benelux |
| 3D design: | Marvin Bode |
| Photography: | Unknown... |
| Services provided: | Branding, Logo design, Social media concepts, poster design |
Brief:
For this project we were briefed by Havana Club to come op with a concept for their stand on Les Ardentes festival. Get the sicks, who define themselves by the brands they wear and consume, to know and remember Havana Club as a street culture brand, by making them live a unique and memorable experience.
Concept:
With this idea we want to bring Les Ardentes-visitors back to the roots. The roots of the lifestyle, the roots of the streets. By developing a ”Block Party”, we are certain we can create that root-feeling again. That feeling where everyone belongs and matters, the people who are there to have a good time. And when you want to have a good time, cocktails are always the answer!
"A block party is a party in which many members of a single community congregate, either to observe an event/activity or simply for mutual solidarity and enjoyment."
Our Havana Club Block Party will be the hotspot on Les Ardentes. By creating activations where the community of our target audience can come together, we will be the buzz on the festival. A place where others wouldn’t want to be left out.
My part:
To help visualizing the concept of Havana Club Block Party in the right visual style of Havana Club I created the logo lockup, posters to decorate the stand and menu posters.
