Bud X On Tour
The Stage is Yours To Take
| Year: | 2023 |
| Client: | AB Inbev / Bud NL |
| Commissioned by: | Wasserman Benelux |
| Made at: | culd. |
| Concept & strategy: | Wasserman Benelux |
| Photography: | Unknown... |
| Services provided: | Art direction, Branding, Logo design, Social media concepts, Poster design |
Brief:
Bring the Budweiser brand to the forefront of this cultural movement. Facilitate festivals and elevate the Bud culture with fans on the Dutch market.
"If you had one shot, or one opportunity. To seize everything you ever wanted, in one moment.
Would you capture it? Or just let it slip?"
Concept:
With Bud X On Tour, we embark on an exhilarating journey through diverse on-trade destinations across The Netherlands. Empowering local talents, we offer them a once-in-a-lifetime chance to showcase their talent before a jury of industry experts.
My Part:
Crafting compelling visuals to illuminate the concept: Crafting the logo lock-up, curating impactful social media assets, designing eye-catching posters, and a visual for the tour bus that will drive around to hype up the events.
