Step into the captivating world of Casa BACARDÍ, where the rhythm of the Caribbean flows through every beat, and the spirit of celebration ignites the souls of revellers worldwide. In this joint venture, we embark on an exhilarating journey to breathe new life into the Casa BACARDÍ Experiential & Music playbook, infusing it with the vibrant essence of the refreshed Brand Visual Identity and unleashing a symphony of inspiration for markets to embrace. Let the festivities begin!

The goal is to create an experiential toolkit that pulsates with the spirit of the Caribbean, enveloping festival-goers in an immersive experience like no other. Drawing from the rich tapestry of our BVI, we will infuse each element with style, modernity, and the unmistakable flavor that is uniquely Casa BACARDÍ.

My role in this project revolves around designing a series of ready-made tools according to the revitalized Brand Visual Identity integrated into the experiential space, bridging the gap between the refreshed identity and the festival experience. These tools are designed to be universally adaptable across various festivals, allowing markets worldwide to effortlessly plug and play.

selection of elements that effortlessly blend into the festival landscape, transforming each event into an unforgettable celebration of life.

• Bar Menus: Developing adaptable bar menu designs suitable for festivals worldwide.
• Festival Posters: Creating adaptable festival posters that effortlessly fit into diverse global festivals.
• Line-Up Posters
• Event Banners
• Glassware/Branded Cups: Crafting visually appealing, unmistakably branded festival cups that seamlessly incorporate our Caribbean-inspired BVI, setting a template for future cup designs.
• Merchandise: Designing wristbands, lanyards, flip-flops, and socks that reflect the festival's vibrancy, infusing our BVI into tangible items and fostering a sense of belonging.