Toasted - Grilled cheese bar

Branding concept

Creative Direction Branding Graphic design
Year: 2024
Client: @thebriefassociation
Services Branding, Graphic design, Creative direction


Toasted, a beloved neighborhood sandwich shop, is embarking on a transformative journey to revamp its brand identity.

Known for its signature grilled creations and cozy atmosphere, Toasted aims to unveil a fresh and contemporary look that reflects the warmth of its sandwiches and the modern tastes of its diverse clientele.

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A playfull bold type, inspired by the dripping cheese of a messy grilled cheese sandwich.

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